PROFESSIONAL CERTIFICATE
Digital Marketing
Plan, execute and measure digital campaigns using modern analytics and AI-enabled tools.
LEARNING OUTCOMES
What you will demonstrate.
- Apply relevant tools and methods to a realistic professional task.
- Produce documented, reviewable evidence of your work.
- Explain decisions clearly through written professional documentation.
- Apply quality, data protection and responsible-use principles relevant to the field.
PROGRAMME STRUCTURE
Core modules.
MODULE 01
Strategy & Audience
Structured learning and practical exercises aligned with the certificate competency framework.
MODULE 02
SEO & Paid Acquisition
Structured learning and practical exercises aligned with the certificate competency framework.
MODULE 03
Analytics & CRM
Structured learning and practical exercises aligned with the certificate competency framework.
MODULE 04
Automation & Campaign Optimisation
Structured learning and practical exercises aligned with the certificate competency framework.
FINAL ASSESSMENT
Practical evidence.
- Marketing strategy
- Campaign plan
- Analytics dashboard
- Automation workflow
- Final report
There is no mandatory oral defence in the current PTI certification pathway.